One system. Every surface.

I build the platforms that let a company change its mind without a rebuild. Turn any dial below. Seven devices update at once, and not one component changes.

Theme

Content

UI kit

Web

9:41●●●

App

Assistant●

Rendered from the same entry. No screen design needed.

AI assistant

Seat 14A

Inflight seatback

21:04

Gate display

Watch

Car dashboard

entry.json

The content entry behind every screen

5 themes × 3 campaigns × 3 UI kits × 7 channels = 315 experiences. One system.

Why this matters

I've run this pattern at airline scale.

For my day job I own an enterprise design system and content platform. It grew from 5 teams to 35 and now carries four brands and ten markets. When the company added a brand, it was a token file, not a rebuild. When it added a market, it was a locale.

The dials above are the same three ideas: tokens for theme, structured content for words and images, and a UI layer that can change shape without touching either.

AI & automation

Structured content is what makes AI reliable.

The AI assistant above works because it reads an entry, not a page. I build AI the same way: the model writes, code does the math, guardrails check every output, and every failure becomes a test. It drafts my user stories at work, and it runs a 40-person league's weekly content on its own.

Fact-sheet-onlyThe model only sees verified data
GuardrailsInput redaction, output filters, JSON repair
Failures → testsAbout 25 test files and growing
AutomationStory drafting, content pipelines, reporting

Work with me

01Consulting & projectsDesign systems, composable content, and AI features that hold up in production.→ 02Speaking & workshopsPaid keynotes and workshops on multi-brand platforms and structured content for AI.→ 03The right roleProduct leadership for platforms, developer tools, or AI. Happy where I am, open to the right conversation.→

braven112@gmail.com

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